Alexander Kempf

I design software that builds trust & grows business.

Product designer.
Master's in HCI & Design.
Army honor graduate.

Currently freelancing. Previously at Pulse Labs AI where I helped boost research insights for product teams at Google, Amazon, Rivian, and Walmart.

Work

Pulse Labs AI

Media Player Boosts Android Auto's Study ROI

0–1 feature

Web

UX research

Researchers had to comb through hours of study video, with no easy way to flag the moments that mattered. I built a media player that lets them mark and discuss those moments right where they happen.

More insights surfaced per study

Dozens of hours saved digging for them

Millions saved in downstream decisions

Full case study

Passion Project

Building Anduril's EagleEye on the Meta Quest in 24 Hours

VR/AR/MR UI Design

Unity Engine

Vibe Coding

Designed, built, and tested a hobbyist-scale interpretation of Anduril's EagleEye goggles utilizing the Quest 3's passthrough feature, Unity game engine, and Claude Code.

Marking locations in your home as hostile with hand gestures

View hostile locations and details persistently through walls

View location and tally of hostiles in 360° aerial compass

Full case study

Pulse Labs AI

Leveraging AI to Find Better Study Participants

0–1 feature

Web

AI-enabled prototype

Leadership wanted an AI shortcut. I designed one that also gives people direct, visible control — because trust matters as much as speed when a study's success depends on picking the right participants.

Fast enough for a plain-language request

Precise enough for exact, complex criteria

Adopted for high-stakes studies

Full case study

Pulse Labs AI

Increasing Participant Retention and Study Efficiency

Redesign

Mobile app & Web

UX research

Redesigned the mobile experience to help our customers study how people use technology in everyday life. I pitched a new way to record study tasks on the backend, leading to a major reduction in user friction on the front end.

Fewer support tickets

Less unusable study data

Reduced technical debt for engineering

Full case study

Passion Project

250,000 Gamers Agree My UI Redesign is Better

Game UI

Heuristic review

Community feedback

A passion project, I found the parts of a hit game's interface that frustrated players most, sketched fixes fast, and put them in front of the community to see if I was right.

252,000 community views

5,000 upvotes (98.7% positive)

Rare, wide agreement in a notoriously harsh community

Full case study

Testimonials

"Alex has a sharp product intuition and a deep empathy for users, which consistently showed up in his work. His calm, collaborative approach built trust across teams and made him a key contributor to our success. Anyone who passes up the opportunity to work with Alex is making a mistake."

— Josh Sroufe, Design Director @ Pulse Labs AI

"Alex is very skilled at design. He takes the time to ask the right questions to solve complex design problems. I firmly believe Alex would make a great addition to any user experience or user interface design team."

— Patrick Monahan, VP of Product & UX @ JP Morgan

About

I enjoy

3D printing, running, cooking, & PC games.

Fun fact

Ran a half marathon this year & training for an ultra

Contact

Let's build human-centered systems.