Alexander Kempf
I make products better for humans.
Product designer.
Master's in HCI & Design.
Army honor graduate.
Previously at Pulse Labs AI where I helped boost internal research insights for product teams at Google, Amazon, Rivian, and Walmart.
Work
Pulse Labs AI
Media Player for Researchers
0–1 feature
Web
UX research
Designed an advanced media player with web-based analysis and collaboration features to help researchers draw out insights from naturalistic video/audio. I combined multiple feature requests into one, simple markup tool, resulting in...
Higher volume of research insights
Higher quality research insights
Less analysis time needed
Full case study
Pulse Labs AI
Participant Recording Overhaul
Redesign
Mobile app & Web
UX research
Redesigned the mobile-first experience for recording naturalistic study tasks. I pitched a restructured capture methodology, leading to a major reduction in user friction. I also implemented advanced help options and robust researcher customization. The redesigned UX and IA significantly improved usability, leading to...
Reduced support tickets
Less rejected study data
Reduced tech debt
Full case study
Pulse Labs AI
AI Logic Builder
0–1 feature
Web
AI-enabled prototype
Designed a prototype for Pulse Labs' advanced web-based "Audience" builder which meaningfully merges an AI assistant with a manual logic editor to intuitively and precisely filter a large pool of verified participants for naturalistic research studies. The prototype introduced user-first improvements like...
Constant input feedback
Flexible, precise user control
Visibility of system status
Full case study
Passion Project
ARC Raiders UI Redesign
Game UI
Heuristic review
Community feedback
Redesigned several key features of the ARC Raiders game UI, including loadouts, workshop, stash, backpack, crafting, and upgrading (as a passion project). The result was overwhelmingly well-received by the ARC Raiders community, with...
252,000 community views
5,000 upvotes (98.7% positive)
Rare agreement among gamers
Full case study
Design ethos
"Good design protects diverse, imperfect people in a dynamic world". This idea underpins my empathetic, comprehensive approach to problem-solving. Humans are imperfect with diverse needs, experiences, and goals, and the world is a messy, ever-changing environment. Rarely do things go as planned. Good design anticipates and absorbs that friction to protect the user's goals and safety.
Why me?
UX design proficiency
I approach hard design problems with 15+ years of visual design experience and 5+ years of UI design, wireframing, prototyping, and UX research.
Systems thinking
Before opening Figma, I take a comprehensive approach to design that continually considers the interconnected complexities of systems and users.
Project ownership
I autonomously assess product requirements and strategies to champion user needs, taking full accountability for end-to-end product outcomes.
Deep user empathy
Having a poor UX is frustrating and avoidable, so I treat user pain points, goals, and safety as my own, knowing a great UX will naturally follow.
Ego-free collaboration
I encourage a production environment where collective feedback and problem-solving take priority over personal credit or design bias.
Curious mindset
UX design evolves with people and industries; I'm motivated by opportunities to learn and become the best designer I can be in an ever-changing world.
Testimonials
"Alex has a sharp product intuition and a deep empathy for users, which consistently showed up in his work. His calm, collaborative approach built trust across teams and made him a key contributor to our success. Anyone who passes up the opportunity to work with Alex is making a mistake."
— Josh Sroufe, Design Director @ Pulse Labs AI
"Alex is very skilled at design. He takes the time to ask the right questions to solve complex design problems. I firmly believe Alex would make a great addition to any user experience or user interface design team."
— Patrick Monahan, VP of Product & UX @ JP Morgan
About
I live in
I enjoy
3D printing, running, cooking, & PC games.
Fun fact
Ran a half marathon this year & training for an ultra
